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The Comfort Cub Logo & Branding Guidelines

These guidelines outline the general rules when using
The Comfort Cub’s brand assets and showcasing The Comfort Cub content.


 DO'S & DON'TS  |  COLORS  |  LOGOS  |  FONTS

 

The Comfort Cub's Do's & Don'ts

DO'S

  • Do keep enough space around The Comfort Cub brand assets to keep them clear and uncluttered
  • Do maintain the shape and proportion of each of The Comfort Cub’s brand assets and reproduce assets at a legible size
  • Do follow other Comfort Cub terms and policies
  • Do display the words “The Comfort Cub” in the same font size and style as the content surrounding it
  • Do capitalize the words “The Comfort Cub” when using in text, titles or references
  • Do display The Comfort Cub logo on a white background only or on an image without making the logo transparent

DON'TS

  • Don’t assert rights over The Comfort Cub brand whether by trademark registration, domain name registration or anything else
  • Don’t modify The Comfort Cub brand assets in any way, such as by changing the design or colors
  • Don't Use Trademarks, names, domain names, logos or other content that imitates or could be confused with The Comfort Cub
  • Don't Use any icons, images or trademarks to represent The Comfort Cub other than what is found on this resource center
  • Don't Use any combination of any part of The Comfort Cub brand with your name, marks or generic terms

 

The Comfort Cub Colors

COLOR: HEX, RGB & CMYK COLOR CODES

  • The Comfort Cub offical approved colors must match HEX or RGB for digital & on-screen, or CMYK for print or signage

PurplePRIMARY COLOR

Purple
PRIMARY COLOR

HEX: #4D2D7A
RGB: R77 G45 B122
CMYK: C37 M63 Y0 K52
Light PurpleBACKGROUND COLOR

Light Purple
BACKGROUND COLOR

HEX: #DBCEEB
RGB: R219 G206 B235
CMYK: C7 M12 Y0 K8
TanCONTRAST COLOR

Tan
CONTRAST COLOR

HEX: #A88B51
RGB: R168 G139 B81
CMYK: C0 M17 Y52 K34
BrownTEXT/BACKGROUND COLOR

Brown
TEXT/BACKGROUND COLOR

HEX: #452F17
RGB: R69 G47 B23
CMYK: C0 M32 Y66 K73

View/Download Adobe Color CC Theme

 

The Comfort Cub Logos

RGB: FOR DIGITAL & ON-SCREEN USE

CMYK: FOR PRINTING & SIGNAGE USE

 

The Comfort Cub Fonts

Vollkorn FOR HEADLINES & TITLES

  • The Comfort Cub text may only be displayed in the The Comfort Cub approved colors and Black or White. This font may not be used in any other ways.

Download This Font From Google Fonts

ABeeZee FOR CONTENT TEXT, SUBTITLES, META & OTHER

  • The Comfort Cub text may only be displayed in the The Comfort Cub approved colors and Black or White. This font may not be used in any other ways.

Download This Font From Google Fonts

THE COMFORT CUB BEAR TEXT ONLY

  • Chalkduster font may only be used when The Comfort Bear is "talking."

Download This Font From Google Fonts

"The Comfort Cub" Custom Font THE COMFORT CUB LOGO TEXT ONLY

  • The Comfort Cub custom font may only be used on the logo and will not be provided for download.

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